Agriculture requires the valuation of public goods. The agricultural sector therefore needs incentives to internalize and value the public benefits of regenerative agriculture. Current innovations are either ineffective or not taken up by users in the Indian context. Further, innovations do not fully take into account users' needs, or account for the behavioural changes required, which necessitates an understanding of how people behave and respond as well as new types of institutional arrangements between suppliers, farmers, innovators etc. There are negative incentives for regenerative agriculture in the system including subsidies that disincentivize regenerative agriculture. It is also difficult to establish change in the entrenched systems of conventional agriculture. Along with underinvestment in extension and innovation resources, these factors have led to degraded soils that lower agricultural productivity, polluted waterways through fertilizer runoff, increased greenhouse gas emissions, and biodiversity loss. Further, there is an overuse of water resources. All these issues eventually lead to a stagnation in productivity.
To address these problems, we need to work on human- centred design approaches that are employed to address institutional challenges (financing mechanisms, re- imagination of extension services, technological innovation) for scaling regenerative agriculture through suppliers & practices.